History of My Amazon Guy

The Remarkable History of My Amazon Guy: From Basement Startup to Thriving Agency

Prepare to be amazed and inspired by the remarkable history of My Amazon Guy. It’s not every day that a small company is born and then achieves stellar growth in a considerably short period.

My Amazon Guy, a thriving agency renowned for helping Amazon sellers excel on the e-commerce platform, has a humble history that reflects the entrepreneurial spirit and dedication of its founder, Steven Pope.

My Amazon Guy’s journey from a basement startup to a thriving agency is a testament to the vision and hard work of Steven Pope and his team. The company is a symbol of entrepreneurial success, embodying the spirit of innovation, dedication, and rapid growth.

History of My Amazon Guy: Timeline and Milestones


  • Steven Pope, a former TV reporter in Idaho and a 10-year e-commerce director for various brands, founded the one-man agency, My Amazon Guy, from the basement of his home.
  • The agency got its first full-service contract within 48 hours of launch.
  • Steven hired his first employee a week later.
  • Within 90 days of founding, My Amazon Guy had $30,000 in monthly recurring revenue.
  • The My Amazon Guy YouTube channel was launched on April 5, 2018.
  • My Walmart Guy was launched.


  • My Amazon Guy introduced My Refund Guy.



  • The first 100 jobs were created across 10 countries worldwide.
  • The company went completely remote, with team members working in different time zones.


  • My Amazon Guy created 300 jobs.
  • The team was in full swing, catering to the needs of 300 active clients.
  • MAG School was launched.
  • My Amazon Guy ranked 334th on the Inc. 5000 list.
  • Sellercentraljobs.com was created.


  • Acquired Maximizing Ecommerce and appointed Kevin Sanderson as VP of Marketing
  • In February, Steven Pope and Dustin Fenton, MAG’s VP of Finance, visited the Philippines to hold the first leadership summit with the agency’s Filipino team members.
  • The SOP Library was launched in March.
  • In October, Steven Pope met with over a dozen of the agency’s domestic team members for the first US-based summit.

History of My Amazon Guy: Ventures and Projects

My Amazon Guy YouTube Channel

History of My Amazon Guy YouTube Channel
  • 39.5K subscribers
  • 1.7K videos

MAG School

  • Over 2,000 students in its first week
  • SEO, MAG School’s first course, currently has 10,338 learners
History of My Amazon Guy - What Our MAG School students are saying - MAG School

Other Notable Subsidiaries and Brands Affiliated with Steven Pope and My Amazon Guy

Projects That Have Been or Are in the Works

  • Culture Ethos
  • My Google Ads Guy
  • My TikTok Shop Guy
  • Amazon Service Provider Network listing

Defunct, But Noteworthy Ventures

  • MAGai
  • Pope+ Monthly Google Meet Session with Slack Channel (guided coaching with Steven Pope)

History of My Amazon Guy: Premier Source of Amazon Knowledge

My Amazon Guy is a premier source of Amazon knowledge. We stay up-to-date on the latest Amazon trends and best practices, and we share our insights with our community through a variety of channels, including:

YouTube videos: Our YouTube channel features a wide range of informative videos on topics such as Amazon SEO, product launches, advertising, and more.

Live Streams: We regularly host live Q&A sessions where we answer questions from our community about Amazon selling.

Social media posts: We share helpful tips and advice on our social media channels, including Twitter X, Facebook, and LinkedIn.

Blog articles: Our blog is a valuable resource for Amazon sellers, featuring articles on a variety of topics, such as product research, keyword optimization, and PPC management.

Amazon Selling Chronicles and Amazon Agency Blueprint: We send out regular newsletters to our subscribers with the latest Amazon news and updates.

Amazon Selling Tips: This dedicated page on our website is an oasis amidst the arid challenges of Amazon selling. Explore now for a boost in your Amazon selling journey.

We believe that everyone has the potential to succeed on Amazon, and we are committed to providing our community with the information and insights they need to achieve their goals.

History of My Amazon Guy: Mission

My Amazon Guy is dedicated to providing Amazon sellers with peace of mind. By boosting traffic and driving sales, we empower brands like yours to not only survive but thrive amidst fierce competition.

Navigating the ever-changing landscape of Amazon Seller Central can be challenging. When you partner with us, you can shift your focus from troubleshooting to strategic growth.

History of My Amazon Guy: Vision

Our mission is clear and straightforward. We aim to support Amazon sellers, such as yourself, who are utilizing Amazon Seller Central, by empowering you to achieve the following objectives:

  • Amplify Your Sales on Amazon: Enhance your revenue streams and expand your business by implementing effective strategies to increase sales on the Amazon platform.
  • Attain Peace of Mind: Streamline your operations and processes, providing you with a sense of tranquility and confidence in your Amazon selling venture.
  • Integrate and Optimize PPC, SEO, Design, and Catalog Management: Seamlessly merge and optimize essential elements such as PPC (Pay-Per-Click) advertising, SEO (Search Engine Optimization), design, and catalog management, ensuring they synergize and thrive collectively to maximize your overall success.

Join us on this journey as we help you navigate the complex world of Amazon selling, aiming for growth, stability, and strategic harmony across all facets of your business.

History of My Amazon Guy: In The Press

Steven Pope is an expert on Amazon’s operations, a consultant to over 300 merchants, and the CEO of the seller-services firm My Amazon Guy. He is a frequent speaker and commentator on the Amazon marketplace.

Once a part of the press, Steven as the founder of My Amazon Guy, has been featured in numerous media outlets, including the San Diego Tribune, Business Insider, Bloomberg, and WCNC Charlotte. He is known for his insights into the Amazon marketplace and his advocacy for Amazon sellers.

In a recent interview with Canvas Rebel Magazine, Steven shared his story of being laid off from his job as a marketplace director and starting his own consulting business. Within 48 hours of launching his business, he had signed his first client for $3,000 a month. That client is still with him over four years later.

Steven’s story is an inspiration to entrepreneurs everywhere. It shows that it is possible to overcome adversity and achieve success.

Steven is also a passionate advocate for Amazon sellers. He understands the challenges that sellers face in the competitive Amazon marketplace. He is committed to helping sellers succeed by providing them with the knowledge and resources they need.

Steven Pope is an esteemed figure and My Amazon Guy is a valuable resource for Amazon sellers. In addition, he often shares his knowledge and expertise in forums, podcasts, or any events where he is a featured guest.

History of My Amazon Guy: Coaching

One-on-one coaching with an Amazon industry expert can provide a number of valuable benefits to Amazon sellers, including:

  • Personalized guidance and support: A coach can tailor their advice and guidance to the specific needs and goals of each seller. This can be especially helpful for new sellers who are just starting out, or for sellers who are struggling in a particular area.
  • Access to expertise and experience: An experienced Amazon coach can share their knowledge and insights on all aspects of Amazon selling, from product research and selection to launch strategy, marketing, and customer service.
  • Accountability and motivation: A coach can help sellers stay on track with their goals and hold them accountable for their results. They can also provide encouragement and support during challenging times.

Do you find yourself grappling with questions regarding the efficient management of your Amazon store? Perhaps there’s a persistent challenge you’ve been attempting to resolve with your Amazon listings. 

Whatever inquiries or issues you’re facing, our dedicated team, led by experts like Steven at My Amazon Guy, is poised to provide you with the necessary coaching and guidance. We’re here to assist you in navigating the intricacies of Amazon operations, offering expert insights and solutions to ensure your success on the platform.

History of My Amazon Guy: Case Studies

Explore the success stories of our clients who achieved soaring sales.

Delve into the narratives of individuals much like yourself who transitioned from merely keeping pace as an Amazon Seller to thriving in the Amazon marketplace. 

At My Amazon Guy, we take pride in our role as catalysts for transformation, having propelled numerous clients towards remarkable milestones in their businesses. Here’s a glimpse of the incredible achievements we’ve helped our clients attain:

  • 100% Growth in Just 4 Weeks: Witnessed a doubling of sales within a mere month, demonstrating a substantial and rapid progression.
  • 300% Growth in 4 Weeks: Experienced an exceptional threefold increase in sales within a short span of four weeks. 
  • 829% Growth After 1 Year with MAG: Achieved an astounding 829% growth in business after collaborating with My Amazon Guy for a year, showcasing the long-term impact of our strategic guidance. 
  • Revenue Surge from $4K to $50K a Week: Successfully escalated weekly revenue from a modest $4,000 to an impressive $50,000, demonstrating substantial growth and enhanced financial performance. 
  • 22x Revenue Increase in One Month: Witnessed an extraordinary 22-fold increase in revenue within just one month, showcasing the power of our strategic approach. 
  • Revenue Surge from $33,000 to $260,000 a Week in 4 Months: Experienced a phenomenal surge in weekly revenue, catapulting from $33,000 to an astonishing $260,000 within a mere four months of partnership with My Amazon Guy.
  • Increased Revenue and Reduced ACOS in 2 Weeks: Demonstrated remarkable progress by not only boosting revenue but also effectively lowering ACOS (Advertising Cost of Sales) within a span of just two weeks.

These success stories highlight the tangible and substantial results that clients have achieved through our guidance and expertise.

History of My Amazon Guy: Careers

Join Our Team and Thrive in the Amazon Business Landscape

History of My Amazon Guy Competency-Based Hiring

Are you enthusiastic about propelling sales for small businesses to greater heights? Do you thrive in a dynamic, fast-paced environment? The prospect of working remotely while actively shaping and enhancing your company, assisting clients, and collaborating with colleagues excites you.

If so, My Amazon Guy is the place to be!

Our culture embodies being compassionate towards people while being firm in addressing challenges. We emphasize teamwork, camaraderie, and continuous learning within a lively and collaborative atmosphere.

We believe in encouraging personal growth, taking initiative, honing technical skills, and fostering effective communication, valuing progress over perfection.

At My Amazon Guy, we welcome you to pursue your personal eCommerce brand (side hustle), underlining our commitment to supporting your entrepreneurial spirit. Be a part of a company that actively nurtures your growth and development.

Why Choose My Amazon Guy:

  • Remote Work Opportunities: Embrace the flexibility of working 100% remotely, shaping your own professional journey.
  • Global Presence: Join a diverse and talented team of over 400 employees from around the world, contributing to one of the top 500 fastest-growing companies in the USA.
  • Commitment to Growth: Experience a culture dedicated to fostering growth, both professionally and personally. We value individuals who align with our vision and are eager to make an impact.

How to Apply:

  • Email Application: Send your resume and portfolio to recruiting@myamazonguy.com, showcasing your experience and capabilities.
  • Culture Index Survey: Complete a brief, 5-minute Culture Index Survey to help us understand your strengths and compatibility with our culture.
  • Interview Participation: Attend a scheduled interview to further explore how your skills and aspirations align with our team and vision.

Join us in revolutionizing the Amazon landscape, making a significant impact on businesses and individuals alike. Explore our job openings, and discover firsthand what our team members have to say about their experiences at My Amazon Guy.

Be a part of our global family, and let’s grow and succeed together.

My Agency Guy For Your Inspiration and Guide

Embark on a journey through the history of My Amazon Guy—an agency that commenced as a modest venture and burgeoned into a thriving entity.

For those aspiring to initiate their own agency or seeking to expand and elevate their current pursuits, we offer not just inspiration, but a comprehensive roadmap for your success. 

Through My Agency Guy, our latest venture here at My Amazon Guy, we present actionable systems meticulously crafted to fuel the growth of your business.

Are you prepared to take your venture to new heights? 

Discover time-tested strategies and established systems geared towards the construction and amplification of your Amazon agency.

These proven methodologies are founded on My Amazon Guy’s remarkable journey, boasting a revenue of $20 million and an unparalleled experience in generating over $800 million in sales for our esteemed clients on the Amazon platform.

Scaling an agency presents formidable challenges, yet with our guidance, you’ll be equipped to navigate this path with confidence.

Let us illuminate the way forward, assisting you in surpassing barriers and propelling your agency toward unbounded success. Your journey towards scaling and thriving begins here, at My Amazon Guy.

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